Code Compliance Review Board
The Code Compliance Review Board (CCRB) is composed of individuals with a variety of experience who are independent of the brewing industry. The Board reviews complaints from the perspective of the reasonable adult consumer of legal drinking age and decides whether such complaints identify advertising or marketing materials are inconsistent with one or more guidelines in the Code. Once the CCRB issues its decision, the complainant and the Brewer will be notified, and the complaint, any Brewer response and the Board decision will be posted on the Beer Institute website.
Below are CCRB Annual Reports, copies of complaints filed to the CCRB and CCRB responses, and information on how individuals can submit complaints to the CCRB.
View CCRB Annual Reports:
2022-2023 Code Compliance Review Board Annual Report
2019-2020 Code Compliance Review Board Annual Report
2016-2017 Code Compliance Review Board Annual Report
2014-2016 Code Compliance Review Board Annual Report
2012-2013 Code Compliance Review Board Annual Report
2010-2011 Code Compliance Review Board Annual Report
2008-2009 Code Compliance Review Board Annual Report
2007 Code Compliance Review Board Annual Report
2006 Code Compliance Review Board Annual Report
View CCRB Complaint Decisions Below
Constellation Brands: May 8, 2024. “Winning Shot” Langdon Jenkins Complaint. Summary of Winning Shot/Langdon Jenkins Complaint, CCRB Complaint Forms, Constellation Brands Response, Langdon Jenkins Response to Constellation Brands, Additional Email Correspondence from Langdon Jenkins, Constellation Brands Supplemental Response to CCRB, CCRB Decision
BeatBox Beverages: March 1, 2024. Various Ads. Summary of Complaint from B. Felton, CCRB Complaint Forms, BeatBox Response, Supplemental Response from B. Felton, Additional Email Correspondence between B. Felton — Clarity for CCRB, BeatBox Response to Supplemental Complaint, TikTok Response to BeatBox Inquiry, CCRB Board Decision
Bud Light: July 18, 2023. Dylan Mulvaney Complaint. Summary of Complaint, 2023 Beer Institute Advertising and Marketing Code and Buying Guidelines, Complaint by Senators Ted Cruz and Marsha Blackburn, Anheuser-Busch Companies’ Response, Supplemental Memorandum from Senator Cruz, Anheuser-Busch Companies’ Supplemental Submission, CCRB Review Final Decision, CCRB Dissenting Decision
Various beer suppliers: November 8, 2019. Various Ads. Summary of complaints, beer suppliers’ response to complaints, complainant’s reply and additional complaint, complainant’s request for CCRB review, advertisements mentioned in complaint, beer suppliers’ submissions to CCRB, and CCRB Decision.
Bud Light: March 14, 2019 – Ingredients. Summary of Complaint, Beer Institute Advertising and Marketing Code Section 8, complaint and additional notes, Anheuser-Busch’s response to complainant, complainant’s reply, Anheuser-Busch’s submission to the Code Compliance Review Board (CCRB), and CCRB Decision.
Bud Light: February 20, 2017 – Gloves. Complaint and additional notes, Summary of Complaint, Storyboard of ad, Anheuser-Busch Companies’ response to complainant, Anheuser-Busch’s Response to Complaint, and Code Compliance Review Board Decision.
Bud Light: May 2, 2016 – Super Bowl Party. Summary of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Bud Light: April 29, 2014 – Epic Night. Summary of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
HEINEKEN USA: October 14, 2013 – Voyage. Summary of Complaint, HEINEKEN USA’s Response, and Code Compliance Review Board Decision.
Bud Light: April 11, 2013 – Journey and Lucky Chair. Summary of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Bud Light: March 23, 2009 – Meeting. Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Sparks: October 24, 2008 – Tiny Entourage. Copy of Complaint, MillerCoors’ Response, and Code Compliance Review Board Decision.
Bud Light: August 27, 2007 – Rock, Paper, Scissors. Summary of Complaint, Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Bud Light: August 27, 2007 – Fist Bump. Summary of Complaint, Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Bud Light: April 18, 2007 – But He Has Bud Light. Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Anheuser-Busch: March 2, 2007 – Society of Mature Adults Seeking to Help, Entertain and Donate. Copy of Complaint and Anheuser-Busch Companies’ Response.
Michelob Ultra Amber: February 14, 2007 – Poison Flowers. Summary of Complaint, Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision
Budweiser: July 22, 2006 – Budweiser Surfing Billboard. Copy of Complaint, Anheuser-Busch Companies’ Response, and Code Compliance Review Board Decision.
Miller Lite: June 14, 2006 – You Poke It, You Own It
Michelob Ultra Amber: June 14, 2006 – Touch Football
Bud Light: June 14, 2006 – Hidden Bud Lights
Submit a complaint
If you wish to send an advertising complaint to a brewer, please fill out the Code Compliance Review Board (CCRB) advertising complaint form below or email adcode@beerinstitute.org. Your complaint will be forwarded to the appropriate brewer and the brewer will contact you with a response. This is for all complaints that have not been previously submitted to a brewer.
If you have filed an initial complaint and received a response from the brewer and would like to have your complaint reviewed by the third-party Code Compliance Review Board (CCRB), you may complete this form and the third-party review process will be initiated. The CCRB will notify you of its findings.
