Courtnie Harrell Ouellette
Vice President of Marketing
Artisanal Brewing Ventures
Charlotte, NC
10 years in the industry
Courtnie is passionate about connecting with consumers and building our brands. With the love that craft consumers have for their favorite brands, being a marketer is so rewarding. She says engaging our audience with innovation and experiences that create deeper connections for consumers with the category and ABV brands can be challenging but also a lot of fun! Working on amazing brands like Victory, Southern Tier, Sixpoint and Bold Rock that have such rich history, and wonderful products, gives the marketing team from design to social media to in market activation so much to build upon. During our Victory Summer Bash tour last year across multiple cities, the team brought a unique experience with the Victory Monkeys to life. We had thousands of people attend and experience riding on a mechanical banana, enjoying Victory Monkey slushies and much more. Helping bring joy to craft fans and creating life-long advocates is what makes this industry so special.
