Programs for Parents

An Apple A Day
Established in 1992 in Albany, N.Y., the program's goal is that it's never too early to help young people build resiliency skills to avoid substance abuse and other unsafe behaviors as they grow up. Through the use of literacy skills, "An Apple a Day" consists of two components: a preschool through fourth-grade curriculum and a parenting curriculum.

Facts & Conversations Series by the Health Alliance on Alcohol
A 3 year brewer-sponsored partnership with the New York Presbyterian Healthcare System, including White Plains Hospital and the Morgan Stanley Children's Hospital, will develop a series of topic-related conversation brochures/issue papers about alcohol. Each brochure will include a 'how to' have a conversation with parents/children, family, mentors, guidance counselors/health instructors, and among adults.

Family Talk
This program consists of a video and guidebook that encourages open and honest communication between parents and children to help prevent underage drinking. Developed in cooperation with authorities in education, family counseling and alcohol research, the award-winning program provides the free materials to those who call 1-800-359-TALK.

Let's Keep Talking
A free discussion guide for parents and consumers explains everything from how to drink responsibly to having a family discussion about alcoholism and alcohol abuse.

MVParents.com
This brewer-sponsored website provides parents with asset-building tools and information to support them in being the "most valuable players" in their children's lives. Research shows that the more Developmental Assets™ young people experience, the less likely they are to engage in a wide range of high-risk behaviors including underage drinking. Search Institute, a national leader in generating cutting-edge ideas, research and strategies for growing healthy, thriving children and adolescents, provides all the parenting content and tools on MVParents.com. National advertising has been used to increase awareness of the site.