Return to Responsibility Initiatives

Programs for the College Campus

BACCHUS (Boosting Alcohol Consciousness Concerning the Health of University Students) The BACCHUS Network is a university and community based network focusing on comprehensive health and safety initiatives. It is the mission of the 501c3 non-profit organization to actively promote student and young adult based, campus and community-wide leadership on healthy and safe lifestyle decisions concerning alcohol abuse, tobacco use, illegal drug use, unhealthy sexual practices, and other high-risk behaviors. Affiliates are concerned with the health of their students, their institution, and their community. Guidelines for Alcohol Beverage Marketing on College and University Campuses In their campus marketing efforts, brewers support guidelines developed by the Inter-Association Task Force on Campus Alcohol Issues. These guidelines help ensure that campus beer marketing activities are conducted responsibly along with the approval of appropriate campus officials. National Collegiate Alcohol Awareness Week NCAAW is an annual week of education and awareness activities held on more than 3,000 campuses nationwide every October. The U.S. brewing industry has been a charter sponsor of the event since its inception in 1984. In addition to local support from beer wholesalers, the "Know When To Say When" Poster Competition awards $20,000 for responsibility poster concepts.