Return to Responsibility Initiatives
Programs for Servers of Alcohol
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Annual Driver License Booklets Brewers partner with law enforcement to provide the annual Driver License Booklet as part of their continuing efforts to help prevent underage access to alcohol beverages. The booklet suggests tips for checking the validity of I.D.s and provides examples of valid license formats for all 50 states plus US Territories, US Department of State, and the Canadian provinces.
ServSafe Alcohol This program is part of the multidimensional training program for restaurant managers provided by the National Restaurant Association's Educational Foundation. Its curriculum focuses on preventing alcohol abuse situations, including underage purchases. The course is available through various colleges and universities and state restaurant associations.
Good Sport Through communication, training, and management techniques, the "Good Sport" program helps stadium operators, team owners, and concessionaires prevent disruptive crowd behavior at stadium events, street festivals, concerts and other special events.
Learn2Serve This program is a leading provider of government accredited online certification training courses and employer learning management and reporting systems. Learn2Serve courses are created for hotel, restaurant, bar, convenience store, and grocery employees and managers. Learn2Serve includes interactive and self-paced alcohol seller and server certification.
Operation I.D. This program provides a variety of materials to support retail establishments, including a driver's license identification guide with examples from all 50 states, snap-on plastic wristbands, and pocket-sized "We-I.D." cards in an effort to end underage drinking.
TIPS (Training in Intervention Procedures for Servers of Alcohol) Developed by Dr. Morris Chafetz, founding director of the National Institute on Alcohol Abuse and Alcoholism, TIPS trains servers and sellers of alcohol beverages in techniques for serving alcohol responsibly by properly checking IDs, preventing drunk driving and avoiding other alcohol abuse situations. The industry is responsible for training nearly 250 servers per day in TIPS techniques throughout the year.
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